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SOCKELOEN

IT STARTED AT THE CUFF OF A SOCK

Or better, with the curling cuff of a sock. It still seemed like such a good idea to cut the seam out of his Rabobank socks. So he could pull them just a few centimeters higher. But after one wash it didn't look good anymore. Then the cuff slowly curled down and his socks slid back to his ankles.

THAT HAD TO BE DIFFERENT

Jasper Ockeloen was - and is - one of those riders with a sock fetish. One of those countless riders for whom the socks should have exactly that one color, that one design and made from that one material. They shouldn't be too low, but not too high either. Not too tight and not too loose, not too thick and not too thin.

Since his nineteenth Jasper is half rider, half sock guru. He drove around in small teams for years, in races around the world. He became Dutch champion in beach racing and on the mountain bike.

He looked around, asked other riders for their experiences and experimented with
new materials and other designs. Countless teammates, colleagues and competitors started training and racing with his socks. His nickname in the peloton was quickly found: Sockeloen.